video production + photography

journal

Edmonton Oilers x Local Soft Goods Brand Photography

The Edmonton Oilers jersey colours are iconic, but how do you capture that essence in clothing off the ice? Kyle Nichols and other collaborators at Local Soft Goods teamed up with the Oilers to rethink how fanwear could become streetwear. High-end and locally-designed clothing that could be worn in and out of the rink. We were brought on to do photography and create a a video to help hype their launch.

Check out the merch from the first drop here.


Camera: Canon EOS R with 24-70mm 2.8 and 15-35mm 2.8 lenses

Lights: Godox AD200 and AD600 flashes